FOCUS GROUP: RESPONSE

Response to focus group

We carried out a focus group with people that would fit in to our target audience. We did this so that we could get feedback about some of the ideas we have for our video. From this feedback we can make any changes that they suggest, this will keep our audience happy and potentially make the video better.

The questions that we asked our focus group and the changes we could make:

1.      Do you think the story makes sense?

      We asked this question to make sure that all of our ideas made sense and that the audience could understand the message we are trying to get across. From the answers we received from our focus group we will not be making any changes to our story-line as they thought it was very good and they understood what we was trying to say.

2.      Would it be better if we filmed in the night or in the day?

We asked this question as we have been unsure of what time of day we should film most of our video at. The answers that we got from the focus group gave us a clearer idea of what the audience would like to see.

3.      If you could choose a style of clothes that the star would wear what would it be?

We asked this questions even though we have quite a clear idea of what we want our artist to wear we wanted to ensure that the audience had the same ideas. The answers that we got from our focus group showed us that the style we have in mind would also make the audience happy, they had the same ideas as us.

4.      Is there anything you would change or do differently for our video?

We asked this question to make sure that the audience was happy with all of our ideas and what they think we could do better. From the answers we got we know that the audience wants to see our video in more than one location and that the montage should be of things such as skateboarding etc. We can now make sure that we listen to their feedback and make our video more appealing to our target audience.

5.      Should the video be more performance or concept based?

We asked this question so that we know what the target audience would want more of. We wanted to make our video more concept based, after listening to the focus group feedback we know that they would rather have a mixture of both with more performance, when filming our video we can keep this in mind and make sure we have more performance than we was planning to as this would keep our target audience happy.